• Adidas made $247 million in earnings from the split with Kanye West.
• Yeezy is responsible for 7% of Adidas sales.
• With a projected market value of $1.8 billion.

Adidas is having it difficult because Kanye West cut relations with the rapper, leaving Adidas with Yeezy sneakers valued more than $530 million.

The German sportswear juggernaut is attempting to maximize profits by developing ways to market the products bearing its brand, according to Financial Times.

This year, Yeezy is responsible for 7% of sales, with a projected market value of $1.8 billion.

Adidas ended their collaboration with Yeezy due to recent public controversy surrounding Kanye West, particularly in light of the rapper’s anti-Semitic rants. The sportswear juggernaut made $247 million in earnings from the split.

It opened an investigation into West’s behavior after a blockbuster Rolling Stone article revealed that the rapper had misbehaved among Yeezy personnel.

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