• Psychologists have called it a parody and “insensitive imagery,” which has sparked a bigger discussion about mental health.
• “Such misinformation and disinformation can compound the mental health issues making it more difficult for people to reach out for help,” says Natasha Mehta.
• Rajput was discovered hanged in his Mumbai apartment in 2020.

When admirers of the late actor Sushant Singh Rajput criticised a T-shirt with the message “Depression is like drowning.” The hashtag #BoycottFlipkart was created on Twitter. Psychologists have called it a parody and “insensitive imagery,” which has sparked a bigger discussion about mental health.

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“Such misinformation and disinformation can compound the mental health issues making it more difficult for people to reach out for help,” says Natasha Mehta, senior counselling psychologist from Mumbai. Adding that “such a thing needs to be corrected publicly, through an apology or by calling out, or else it will continue to exist on one platform or the other”.

Rajput was discovered hanged in his Mumbai apartment in 2020. His death, which was officially ruled a suicide, gave rise to a number of hypotheses, which prompted an investigation when his family filed a police report (FIR) charging actor Rhea Chakraborty and her family with, among other things, aiding in suicide.

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Many of his followers criticised the platform on social media, calling it “cheap and callous marketing.” Whereas some questioned why his picture was used without his family’s consent.