• Delhi Police delivered the safety message in a unique way.
• Other city police are trying to catch up with the Mumbai Police’s meme game.
• The video grabbed 24000 views.

What do you do when you need to educate this digital generation on a valuable lesson? You communicate with them using memes and movie dialogue. The Delhi Police advised motorists to adhere to traffic regulations and exercise road safety using both methods. While the Mumbai Police Department is at the top of its meme game, other departments are taking the effort to improve their social media tactics so that their important messages reach a wider audience.

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The Delhi Police released on Twitter a video of a speeding vehicle that seemingly ran a red light. The video then transitions to a traffic light featuring the visage of Kareena Kapoor’s renowned character Poo. The red light or Poo’s classic line from K3G is then uttered: “Kaun hai ye, jisne dobara mudkar mujhe nahi dekha? (Who is he, who didn’t turn around to look at me?)”.

“Who’s that traffic violator? Poo likes attention, so do the traffic lights!” the caption read. The video has received almost 24,000 views. Netizens found the Delhi Police meme amusing and commended their innovative attempts to teach people about road safety.

Who's that traffic violator?

Poo likes attention, so do the traffic lights !#RoadSafety#SaturdayVibes pic.twitter.com/ZeCJfJigcb

— Delhi Police (@DelhiPolice) July 16, 2022

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