• Popularity of Korean Pop music grows in Pakistan
• After the launch of Spotify the the consumption of music from other countries has increased
• The love for K-Pop and most importantly BTS is evident 

With K-growing Pop’s popularity in Pakistan, audio streaming giant Spotify has released data on the group’s market consumption as well as a ‘K-Pop ON! Track.’

Spotify’s latest move depicts Pakistanis’ love of foreign music. In a country where many would assume that foreign language tracks would struggle to gain traction, K-Pop has defied all expectations.

It all began with BTS, a groundbreaking group of seven Korean teenagers who rose to fame in 2013 with their debut album ‘2 Cool 4 Skool’ and ‘O! RUL8,2’, the idol group’s first extended play released the same year, and quickly made inroads into the Pakistani market.

The music band’s popularity has hit unprecedented levels, and it seems to show no signs of receding soon as their music continues to top the charts.

According to the data revealed by Spotify between March 2021 to March 2022, streaming of K-Pop tunes saw a 56% rise with Gen Z, the segment falling between 18 to 24 years of age, being the most avid listeners of the genre making up to more than 50% of the total streams of K-Pop in the country.

The devotion to K-Pop, and particularly BTS, is evident in the form of dedicated fan bases in the form of social media groups that go all-out for the acts that they hold dear to their hearts.

Since the launch of Spotify in Pakistan, the consumption of music from other countries has increased significantly, with K-Pop songs frequently appearing on Spotify charts.

According to Spotify data from February to May 2022, not only BTS, but also BLACKPINK, TOMORROW X TOGETHER, Stray Kids, and TWICE have surpassed BTS as the most popular K-Pop acts streamed by Pakistanis.