Vivo has grown in popularity in Pakistan as a result of its ability to provide high-quality devices with an easy-to-use interface at a fair price.
It has seen tremendous growth in terms of brand share in the Pakistani market (units). The graph we’ve included below clearly demonstrates this.
If we look at the last five quarters (as seen in the graph above), vivo has dominated the Pakistani market. However, due to a general reduction in smartphone purchases, it saw a slight decline in Q1 2022. Apart from vivo, the electronics behemoth Samsung appears to be regaining market share. Since the third quarter of 2021, it has increased by 15%.
