Now that she’s signed on as Glossier’s first celebrity representative, Olivia Rodrigo must be “happier” than ever.
According to a press release, the 19-year-old “Drivers License” singer will “lend her unique voice and perspective to exciting initiatives spanning product, content, and creative campaigns, all while connecting with the Glossier community” in addition to serving as an ambassador for the beauty brand.
Three of the teen queen’s favourite Glossier products — Boy Brow pomade, Ultralip tint, and Pro Tip liquid eyeliner — are now available in a $45 bundle named “Olivia’s Favorites” in honour of the newly inked collaboration.
“The way I feel best is when I’m in makeup that accentuates my natural features and makes me glowy — when it enhances what I have naturally,” the Grammy winner told the brand.
“Before, I’d let people do the craziest things, like hot pink lipstick and crazy eyelashes. But as I grow, I learn what I feel comfortable in, and I’m willing to advocate for that.”
She called winged eyeliner “her favorite thing in the world,” adding, “I just try to do it every day and statistically, I have to have improved at least a little.”
Olivia Rodrigo will also work with Glossier on “tour experiences and merch, developing custom product sets, and co-creating content” as part of the partnership, according to the business.
The Gen Z-favorite beauty company began with a small range of simple skincare and makeup products in 2014, but has since expanded to include bath and body products, perfume, and more.
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While Olivia Rodrigo is the brand’s first official celebrity face, previous ads have included “Euphoria” actress Sydney Sweeney, “RuPaul’s Drag Race” runner-up Naomi Smalls, and Steve Jobs’ model daughter, Eve.
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