According to one expert, Meghan Markle and Prince Harry are losing their “royal mystique” by remaining away from the United Kingdom.
Professor of Marketing and Consumer Research at Royal Holloway, Pauline Maclaran, has warned that the Sussexes’ brand is heavily reliant on their royal ties.
She stated: “I believe they should strengthen their ties with monarchy. Because they are nothing without their royal ties in the United States, where they are attempting to establish themselves.
“To put it in marketing terms, I believe their unique selling feature is that they have a humanitarian goal and, of course, a high profile. However, their celebrity stems mostly from their titles and affiliations with British aristocracy.
“They’re developing a kind of rival brand, or court, or however you like to describe it.
“But I do think the longer they stay away they lose that royal magic.”
